Midnight brand strategy

Overview

This brand strategy development project spanned about 6 months and consisted of extensive research into the Web3 industry, Midnight Network technology, interviews with early adopters, experts and thought leaders in the space.

The culmination of the project was a guide for expanding the Midnight brand expression in a variety of verticals and segments. More to come on that soon!

My contribution

Brand Strategy.

The team

Year

2025

Process

Outcome

Next project