Anna Baumann.
Brand Identity. Illustration.
Web Design. UI/UX. Event Design.

Hi, I'm a brand designer and creative director based in Oakland, California. I've been humanizing software tech brands for the last 9 years and designing for 14+ years. When I'm not fixed to my computer screen, you may find me dancing Cuban salsa, sketching friends' portraits, or swimming in a tropical sea and ogling colorful fish.

Previously the principal designer for HVR, which was acquired by the unicorn, Fivetran.

Experience

Studio Rhubarb | Oakland

Founder / Brand and Web Designer

February 2023  – Today

Fivetran

Senior Visual Designer, Brand

October 2021 – February 2023

HVR Software

Principal Designer

September 2017 – October 2021

Studio Rhubarb | Barcelona

Founder / Brand and Web Designer

December 2014 – September 2017

Blue Fish Clothing

Creative Director

June 2010 – December 2014

Blue Fish Clothing

Graphic Designer

June 2012 – December 2014

Awamaki

Graphic Designer, volunteer

2009

Rockridge Market Hall

Graphic Designer

February 2005 – August 2009

Education

California College of the Arts

BFA Textile Design

2004 – 2009

Skills

Creative direction

Illustration

Brand identity

Brand strategy

Systems thinking

Website design

UI / UX

Event design